I added a tangible benefit that away from taps into readers’ desire.
But it gets even better with level 3.
Examples for Level 3 of the Relevance Pyramid (“Danger”):
3 expensive mistakes that destroy the value of your Macbook and make it unsellable
Are you a designer and don’t have these 10 Mac apps? Then you’re wasting time, money and nerves every day.
Attention: 5 signs that your Mac is infected by a virus
Do you feel it?
How the fear of loss and danger suddenly motivates you to click on the headlines ?
This is the power of away from Level 3.
Admittedly:
You can’t just create Level 3 content all the time. You also need to create a healthy mix of Level 2 content (like this article you’re reading right now, which addressed your desire, not your fear).
Your reader won’t even be interested in this.
Understood?
Then we’ll go further and I’ll tell you how to create content that not only gets attention but also money.
After all, at the end of the day you want to see real money.
The next step country email list shows you how…
What makes content marketing profitable
A content marketing strategy must ultimately bring in money
OK.
Now you have:
timeless content
that solves a problem
addresses a specific target group
and relevant.
This content will get you away from attention. But then what?
To make the content financially worthwhile, you need the next step that many people forget:
A call to action (CTA).
In English: A call to action.
In other words: What exactly should the consumer do next?
Imagine you were a tax advisor and had published an article on the topic of saving taxes.
Here are bad CTAs:
Subscribe to our newsletter
Call us
Contact us
Here are much better CTAs:
Download our comprehensive consumer guide here by entering your email address.
We’ll show you 3 ways to save taxes today. Book a free consultation here. There are no obligations.
Send your tax question to [email protected] and we will respond within 24 hours.
Here are the big how instagram shopping works differences and mistakes.
Mistake #1: “Newsletter”
content marketing strategy
Nobody really wants another newsletter.
Instead of offering a b2c lead newsletter, a better example would be to offer the option to download a guide and thus receive the interested party’s email.
Mistake #2: Why should I?
Content Marketing Strategy – call us
Why should the interested party call you?