Can you tell us which email marketing campaigns of 2017 stood out the most? 2018 is just around the corner. If you want to achieve your year-end goals, you’ve already had to carry out a good marketing campaign. Especially email marketing , the most effective channel with the highest ROI. However, it’s always a good time to learn.
Especially when it comes to examples of brands that made the most of their 2017 email marketing campaigns.
TABLE OF CONTENTS
Steps to carry out an effective email marketing campaign
1.- Set a goal
2.- Reflect on the marketing strategy
3.- Prepare a good calendar with key dates
4.- Measure the results
The best email marketing campaigns of 2017
1.- Nike
2.- Fnac
3.- Paypal
4.- Lucky Brand
Steps to carry out an effective email marketing campaign
The Christmas season is special. Customers are more likely to south africa telegram phone number list buy. That’s why it’s important to keep putting all your effort into it. But first, remember the essential steps to create a groundbreaking email marketing campaign.
1.- Set a goal
SMART objectives for your communication strategy
When setting your goals, don’t just think about revenue. Try to be open-minded and go a little further. It’s clear that increasing sales is the goal of any business. But as a marketing specialist, you should know that having a strategy is vital.
Goals must be SMART or you will hardly be able to achieve what you set out to do. You may want to build loyalty with your audience or get more leads thanks to viral messages. There are countless goals that do not have to be related solely to selling. Think about The most the needs of your users. It’s Christmas and everyone likes to feel special.
2.- Reflect on the marketing strategy
Email marketing campaigns 2017
Once you have your objectives clear, you will need to plan the 5 tips to make your brand more memorable actions to be carried out. The strategies you carry out can be of very different types, but being original and offering something different is what will help you achieve better results.
First, you should think about what you can offer that your competitors be numbers haven’t already. Remember that during these holidays you don’t buy for yourself, but for others. Why not involve your user in this moment in a special way?