After completing our quiz on the live pages, we the pages waited 15 mins fax lists for the data to populate into Zaius, then created a new report with Event Type and Event Action added to the columns to see our quiz start, answer, and complete events. Then we added additional columns for Quiz Question and Quiz Answer to see what responses we received.
Our quizanswer events the pages with additional
columns for Quiz Question and Quiz Answer to reveal what data we received
5. Create filters to use in segmentation
We created new filters for the three quiz event types: start, answer, and complete.
Used these filters to create the pages segments
of people based on their quiz completion status, their understanding the importance of social proof drink type, and drink flavor preferences.
With the quiz data available in our account, there are numerous alb directory actions we can take: