TikTok for business: an essential tool for digital marketing

We find ourselves in a world where digital marketing is advancing by leaps and bounds. AndSocial networks are the main protagonistsof the game. Recent years have shown us that video is the favourite format for all ages. This preference is reflected specifically in a social network, where the youngest ones squeeze their creativity to the maximum.We are talking about TikTok, an app that enhances audiovisual content to the maximum.

Most social networks feature video posts, but TikTok uae phone number list has emerged as the top platform. Initially, it was the favourite of teenagers. Today, we can say that it is used daily by people of all ages.

What will you learn?

What is TikTok

How Tiktok was born and why it is so successful with Generation Z

What is TikTok for Business?

10 Types of TikTok Ads to Make the Most of TikTok for Business

3 Examples of successful campaigns with TikTok for Business

Influencer Marketing on TikTok

What is TikTok in the business world?

TikTok was born in 2016 as a social network where people could share and edit videos. Since then, it has seen impressive growth and is now present in more than 150 countries.

This platform allows users to discover, create and share short videos, cultivating social validation on social media ranging from 15 seconds to 10 minutes in length. Users can freely edit the videos using the tools offered by the app, which creates creative and dynamic posts.

TikTok has not only revolutionized entertainment, but it has also become a powerful business tool . Brands and businesses around the world have found TikTok to be an ideal space to connect with audiences in an authentic and creative way. The appfosters engagementthrough creative stimulation, allowing companies to show their most human and accessible side .

How Tiktok was born and why it is so successful with Generation Z

To fully understand the history of TikTok, we must go back to 2016, the year in which ByteDance , the Chinese company that launched the application, appeared. The key point was in 2017, when the company bought Musical.ly . This audiovisual-focused social network allowed its users to create and share short videos using effects, filters and music freely. The purchase was carried out for an amount of 1 billion dollars and caused the “musers” influencers (the name by which Musical.ly influencers were referred to) to end up disappearing.

Tik Tok grew little by little and during that year it became one of the most downloaded mobile applications in the United States . Among other things, its growth was due to whatsapp filter the push that American celebrities gave to it, such as Jimmy Fallon , who mentioned the application during one of his programs.

TikTok was growing progressively

In 2018 it accumulated over 80 million downloadsin the United States, 800 million in the rest of the world, was available in 75 languages ​​and had a presence in more than 150 countries.

Compared to other social networks, TikTok started to have more registered users than X (formerly Twitter) or Snapchat. It currently has the highest average usage time on Android of all networks : 34 hours per month per user, or more than an hour per day.

One of the key elements that have TikTok for business driven the rise of Tik Tok is itssearch algorithmand recommendation of  relevant content . This algorithm is responsible for choosing powerful posts so that most users see them, based on their tastes, preferences, profile, contacts, etc. This formula promotes the connection with other people and the discovery of new content . Something fundamental to achieve a full experience on the platform and for brands to stand out and reach their target audience.

Success on TikTok lies in its unique

Authentic and fun content . This platform avoids forced, perfect and calculated videos. This is precisely what the audience likes: spontaneity and naturalness. Of course, the popularity of this social network is skyrocketing and we are not the ones saying it, the numbers show it:

• In Spain,Currently 32% of Spaniardsaccess TikTok daily.
• In 2023, 14 million app downloads were recorded in the Spanish market.
• In the United States, it has 170 million active users . In addition, in the same country, TikTok closed 2023 with a turnover of 16 billion dollars .
• It is the fifth most downloaded social network in the world after veterans Facebook, YouTube, WhatsApp and Instagram.
• According to Statista, TikTok had 1.562 billion users by early 2024. It is the most popular Chinese app on the Western market.

TikTok for business Now

A key question we need to ask ourselves is: do we really know what TikTok’s audience is? To get an idea of ​​why most ofInfluencers are moving to TikTok, it is essential to understand that the majority of social media users are from the Z and Millennial generations.

We identified that the largest demographic of users on TikTok is between 18 and 24 years old. In fact, more than half of content creators are very young, mostly from generation Z.

Today, the app has more than 1.2 billion monthly active users. Within that number, a high percentage are teenagers and young people. According to the mediaBusiness of AppsThe app’s age data looked like this at the end of 2023: 22% of users were between 13 and 17 years old, 29.8% between 18 and 24, and 23% between 25 and 34. Are we really aware of the importance of this platform for younger people? It’s clear that Gen Z is the one setting the tone for content on TikTok.

This doesn’t mean that TikTok is just a fad for teenagers. The app is widely used by older users and many have made scrolling a real hobby. A clear example of this is one of the biggest influencers in the world,Kylie JennerJenner has known how to adapt to the right channel to impact her audience: at first she took advantage of Snapchat , thenInstagramand currently showcases her products through TikTok.

Since its inception, TikTok has evolved from a video creation app intended solely for users to express themselves, to now becoming an ideal platform for e-marketing and advertising.