On Shopify Masters, Nancy shares some of her entrepreneurship tips for taking calculated risks and making the full-
1. Research the market
Briogeo often utilizes natural ingredients cell phone database like honey or superfoods to address hair and scalp issues. Briogeo
Nancy did extensive market research before joining the industry. She read white papers at a small business library in New York, trying to determine whether clean beauty was just a trend and what other companies were doing to incorporate natural ingredients into hair care products.
“I wanted to make sure that I was launching in an industry that was growing and that had a large addressable market so that I had people to sell my products to,” Nancy says.
Don’t quit your day job entrepreneurship right away
Nancy kept her job at Goldman for almost three years while she built Briogeo. She says it was challenging, but it was the right move for her.
“I didn’t have the stress of trying to figure out how I was going to pay my bills or make ends meet because I had income from a career 10 types of tiktok ads to make the most of tiktok for business coming in,” she says. “I think that really helped me mentally.”
You don’t have to be a full-time entrepreneur to hire others
Juggling two jobs doesn’t have to slow the be numbers company’s growth. In fact, Nancy says one of the smartest things she did was bring on other people. She hired a branding agency and a chemist, so they could move things along while she was at her day job.