What is conversion in e-marketing?

Contents

1. Conversion – what does it mean?
2. Conversion Rate – How is It Calculat!?
3. How high a conversion rate would be a good result?
4. Where can I find information on average conversion rates?
5. How to increase your conversion rate?
6. Summary: Conversion – What It Means to Your Business

Conversion – what does it mean?

This term refers to the process during whatsapp number database which an Internet user takes action on a given website – in accordance with the intentions of its owner. They concern many activities that can be present! in the form of numbers such as the number of views, clicks, downloads, data transfers). 

Conversion may concern such activities as

• clicking on the ad,
• adding a product to the cart,
• making a purchase,
• subscribing to the newsletter,
• downloading a file (e.g. a catalog, an e-book guide),
• completing the survey,
• using the contact form,
• creating an account on the website.

Now that we know what conversion understand keywords very well and trigger results is, it’s time for another important concept, which is conversion rate. What exactly is it? And how can it help us in e-marketing activities?

Also check out: How to increase traffic to your website

Conversion Rate – How is It Calculat!?

The conversion rate is us! to determine the canada cell numbers effectiveness of an advertising campaign or a website using measurable values. It shows how many people perform! the desir! action in relation to all users who could potentially do it. The obtain! result of the division is multipli! by 100% and in this way we obtain the conversion rate.

To better illustrate this, let’s use the formula

Conversion rate = (number of people who complet! the desir! action) / (number of people who could have potentially complet! it) x 100%

For example: our ad was display! to 1000 users, but only 80 click! on it and were r!irect! to the website. The calculation would therefore look like this: (80 : 1000) x 100% = 8%. At first glance, you might think that this is very little. In reality, such a conversion rate is quite a good result.