A Little about Me
I’ve dicat my career to the marketing and technology industry. Over that time period, I’ve had the opportunity to contribute to the growth of some amazing brands. In August 2001! I was employee #1 at ExactTarget! Ts the Senior VP of Product . Management before joining SAP in 2020 as the Head of CX Marketing Cloud, not long before SAP acquir Emarsys. I came to SAP because they have a different perspective on the end-to-end challenges facing businesses, and with marketers owning/being responsible for the total customer experience, no other brand has a broader view than SAP.
I’ve built sales, services Where We’re
, and product teams from scratch and rapidly scal them to meet demand. My experience with customer service is expensive, and I’ve work in various fashions (as an advisor, implementer, and executive partner) for some of the world’s most renown brands. I’ve work to design, develop, and launch multiple marketing innovations.
I got into the marketing space because I’m passionate about driving growth by creating better and more personal human connections. I’ve always felt happiest when I’m steering the part of the business that connects with its customers and staff.
The SAP Advantage
Today, 77% of the world’s transaction revenue touches an SAP system. In 2020, SAP acquir Emarsys, making it an integral part of the company’s customer experience portfolio. The acquisition is a huge advantage for Emarsys, and it will ultimately give marketers access to more of the most precious commodity: data.
SAP and Emarsys now are working hand-in-hand to connect experiences across commerce, sales, and services through our engagement platform. We’re uniquely position to activate the data our customers already have in SAP and use that data to build relationships and drive revenue.
In my role as CEO, I plan to leverage SAP’s vast experience in making businesses run (including supply chain, ERP, CX, and more) in combination with Emarsys as a phone number library marketing and customer engagement powerhouse. We have a unique opportunity to expand our reach into new industries and new geographies, bringing our mission (and giving that power back) to even more marketers around the world.
How Far Emarsys Has Come
I want to acknowlge that I’m stepping into some impressive footprints left by the Emarsys founders. Found in 2000 in Vienna, Emarsys was first launch as an email service provider (ESP). With the rapid proliferation of internet usage and smartphones over the course of the brand advocacy and what is it for: definition next decade, Emarsys saw the writing on the wall — omnichannel connectivity was the way of the future. We expand from a standard ESP to a true omnichannel engagement platform be numbers so we can enable marketers to truly personalize each campaign and each communication. Today we’re a global company with 1,600+ clients and a rapidly growing team of 800+ employees.
So what’s next?